Groundbreaking

ASDA Stores Ltd was founded as a supermarket committed to offering shoppers 'permanently low prices'. ASDA continued to grow as an independent business until 1999 when they became part of Wal-Mart.

Asda Brand has worked alongside Odin for the past 6 years since its inception in 2001. Odin started life by replacing the outdated and inefficient paper based artwork signoff. Following excellent success in helping dramatically reduce lead times and increased transparency in the New Product Development (NPD) cycle, Asda adopted Odin On Time to control the entire process. Odin On Time and Odin Assets have continued to deliver for Asda and the results demonstrate the success of the partnership.

• Annual SKU growth from 2500 in 2001 to 6600+ in 2006
• Design to print arena reduced from 18 weeks to 12 weeks
• Artwork amendments reduced from 5 to 2 iterations
• Own brand penetration increased from 46% to 52%
• Reduction of asset duplication